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Superbowl XLIV and Commercials
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Superbowl XLIV and Commercials

02/08/10 | by Comp615 [mail] | Categories: Current Events

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So today, I'm adding my 2 cents to the discussion, and reviewing the Super Bowl. First, I'm happy to say that the game itself was pretty fantastic. But who watches the game for the game?

Fox ticked me off early by over-using their super high-speed camera. Really guys, it is not necessary to show a super slow mo clip after every play. Review the video, if it's interesting, show it to me. Otherwise, I don't want to see a guy getting arm tackled in slow mo. To their credit, the 2-point conversion review was very well shot, there were 3 very conclusive angles, and it was a baller play to watch.

Moving right along, the halftime was superb. Probably the best part of the whole production. Despite the fact that they didn't let people up close, they compensated well by making an INCREDIBLE stage. The lighting configuration of the stage was absolutely stunning. Add to that the laser light show out of nowhere (Where did they put all those lights in the stadium!?), and it was a really good show. Oh and it was the Who.

Most importantly though, are the commercials. Admittedly, they were a bit lack luster this year. I think there were only a couple very good commercials. Jump to read and see more!

My first place ad:
Audi - Green Police
It was honestly the only really good commercial this year.

Dodge Charger - Man's Last Stand
My Testosterone is up 50% after watching this commercial. Well done, way to find your target audience.

Cars.com - Confidence
A well put together piece. It makes you wonder where it's going the entire time, then you realize it's cars.com. We all (dudes) have a ton of pride, but cars.com tells us not to be scared to ask for help buying a car. But isn't this ad from last year? Oh wait...

Bud Light series (Asteroid, Shipwreck, Book Club, House, T-Pain)
Bud Light made a strong showing this year. They produced a number of good commercials. The end of the world asteroid party and the T-Pain parody were by far the best, but the volume of their commercials makes it perhaps the best campaign. Plus, after they gave us fire breath, how can you not love them.

So this ends the good ads part, now for some special awards. Runners up:

Hyundai people carrying car
Nothing special here, but a good concept, and somewhat endearing. Also, I'd like to complement Hyundi on making fun of Brett Farve's 2020 Superbowl victory. (It's a different commercial) Awesome.

Etrade - Girlfriend
The baby was better last year, but this comes close

Bridgestone - Free Willy
Ahhh Nostalgia.

GoDaddy - Danika
The fact that they are so blatant in their advertising is incredible. I think it's fantastic that they have the guts to keep up their ad campaign. Who wouldn't want to see more (I don't think there's actually more, GOTCHA). Plus, I'm already a godaddy customer.

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A collection of musings from my time at Yale along with some thoughts about my "Freshman year of life" in San Francisco.

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